Admittedly this is really geeky. "00FF00" is the way web page designers would define a particular shade of green. I once saw a blue car with the license plate "0000FF", wish I had had a camera for that.
The 'letters' were formed by green marbles stuck to white tiles with corn syrup to keep them from rolling around. I did a few other versions which were easier to read, but I preferred the longer shadows. Lighting was provided by a pocket mag-lite.
1/50 f/1.4 ISO 500 EF50mm f/1.4 USM @ 50 mm Canon EOS 40D
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